Founded in 1853 and makers of the first mass-produced pocket watch, Tissot are still based at their Le Locle home in Switzerland. I wonder what Charles-Felicien Tissot and his son Charles-Emile, who established the factory in the Swiss city would think of their now impressive 150 country coverage?
From its inception the company has been dedicated to taking its innovations of designer watches to foreign destinations for the rich and famous. In 1858, Charles-Emile ventured to Russia and successfully sold Tissot savonnette pocket watches across the huge empire. Tissot now have worldwide recognition and continue to play a leading role in watch making innovation.
In recent times, much of Tissot Heritage's notable success has come following a 1985 merger with The Swatch Group, the largest watch producer and distributor worldwide since 1983. Positively, it has made for some of the most leading innovation within the industry and the development of high-tech products, special materials and advanced functionality. Interestingly, it has also allowed for a broader, more versatile range of high-quality designer watches at very attractive prices in comparison with any other Swiss brand.
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From a pioneering spirit surrounding the small Jura town of Le Locle came revolutionary touch-screen technology and firsts in designer watches including ones shaped from pearl, rock and wood. One of the brands recent masterpieces is the ‘T-Touch' and new versatile designs also feature thermometers, barometers, compasses and altimeters, which help distinguish them as suitable for all manner of activities.
In 2008 Tissot launched the T-Touch range that revolutionised the array of features and functions available of designer watches built with the quality you expect from a Swiss watch maker. These included functions like 100 meter water resistance and a back light.
In 2009 they added the T-Touch Expert Range which included the Sea-Touch and the T-Touch Expert Pilot. These watches included thermometers, barometers, compasses & touch titanium shock technology in elegant and beautifully crafted wrist watches.
The Tissot PRC200 is planned for launch in 2010. It is a timeless classic designer watch with a screw down back and crown and 200m water resistance. It also features dual date functionality, touch screen technology and will be available from both men and women.
Look out for these classic Tissot Watches as they are sure to make news in both the fashion and Watches industry. Famous people who have worn Tissot watches include Elvis Presley, Grace Kelly, the Dali Lama, Paul Newman & Victor Mature.
